Country Manager DACH

Hallo!

We’re nydo: a well-funded, founder-led D2C brand reinventing the premium sofa. We combine Italian-inspired design, honest European craftsmanship and obsessively good comfort to build timeless pieces people keep for years — all sold through a tightly integrated online + offline experience. We move fast, think big and scale across Europe.

Why ambitious people love nydo

1. Real ownership from day one. You’ll join a small leadership team and have your own outcomes (not tasks). Your work will shape product, ops, and growth — and you’ll see the impact within weeks, not years.
2. Speed + scale. We’re well funded and ready to grow quickly across markets. That means high-velocity decision-making, big projects, and plenty of runway to test bold ideas.
3. Premium product, clear mission. We sell well-made sofas that people love, with thoughtful materials, long warranties, and a service experience that turns customers into fans.
4. Founder-adjacent learning. Work directly with the founders and investors, present to stakeholders, and help write the playbook as we scale.
   

Our values (how we work)

• Comfort: the product promises; everything else supports it.
• Ownership: we ship and we own outcomes.
• Curiosity & speed: test, measure, learn, repeat.
• Hands-on execution: we embrace 80-20 and love to get things done
• Design: elegant, simple, distinct.

Location

This role is Frankfurt or Lisbon based

What you’ll own

As Country Manager DACH and part of the founding team for the region, you will own the full commercial and operational setup for nydo across Germany, Austria and Switzerland; our most important growth region. You will lead the Country Manager Switzerland and build out a small DACH team as we scale.

• Full ownership of nydo DACH: regional strategy, execution, and growth across Germany, Austria and Switzerland
• Lead the Country Manager Switzerland and build a small DACH team across marketing, growth and ops
• Management of the regional web shops: pricing, content localization, campaigns, and merchandising across DACH markets
• Lead full-funnel growth: from traffic generation (paid, SEO, social) to on-site conversion and retention
• Set the structure and approach: define the DACH playbook, prioritize where to invest, and bring clear thinking to ambiguous problems
• Manage and optimize the local product portfolio — including bestsellers, switches, and exclusive launches
• Build and activate marketing channels: from Google, Meta, influencer marketing and PR to partnerships and local events
• Identify and execute revenue growth opportunities including B2B, channel expansion, and offline activations that align with company business goals
• Coordinate with central team on logistics, support, production planning, and campaign execution
• Hire, coach and grow your own team to drive DACH growth and expansion

KPIs you’ll own

• Full DACH P/L responsibility including Gross & Net revenue, Contribution Margin, order volume, AOV, and growth; owned across DE, AT and CH
• Marketing spend and performance across DE/AT: Cost per acquisition & Return on ad spend (ROAS)
• Full webshop conversion metrics for DE/AT, from traffic to conversion %
• Customer satisfaction & NPS across the region
• Switzerland growth, delivered through the Country Manager Switzerland
• Team performance and development of direct reports, including the Country Manager Switzerland

Who you are

• Entrepreneurial mindset: you love building from 0 to 1, take ownership and make things happen: curious, driven, accountable, and proactive
• Thought leadership: you bring structure to ambiguity — frame the problem, define the approach, and align others around a clear plan
• Hands-on execution: you happily go from strategy deck to shipped campaign yourself; no task is below you when launching a market
• Experience: 5–8 years in D2C, omni-channel, digital-first brands, consulting, or a comparable high-velocity environment
• Leadership: first management experience under your belt; you've led people or a cross-functional team and want to grow into a leader of leaders
• eCommerce fluency: comfortable with eCommerce metrics, digital channels, and customer lifecycle management (direct experience a plus, but not required)
• Languages: fluent in English and German; additional languages a plus
• Track record: bonus points if you've previously launched, scaled, or owned a country, category, or webshop (Shopify, Meta, Google Ads, analytics)
• Strategic instinct: a strategic thinker with creative instincts and hands-on execution power

Nice to haves

• Previous experience with home/lifestyle/furniture brands
• Previous experience in DACH retail and consumer market
• Experience scaling a brand or business across multiple markets or countries
• You've hired and built a small team from scratch (3–10 people)

What we offer

1.  A high-impact role in a well-funded, fast-moving startup — real ownership from day one, working directly with the founding team on strategy, product and growth decisions
2. Competitive base salary, reviewed every 6 months
3. Meaningful VSOP equity grant with 4-year vesting
4. 30 days paid holiday (DE), 2 home office days per week, and up to 6 weeks per year of remote work outside your base country
5. Professional coaching twice a year, a personal training budget, and German classes (paid by us)
6. Gym membership subsidy
7. A creative, international culture that values curiosity, ownership and simplicity; plus weekly Thirsty Thursdays