Store Manager Frankfurt

Hello!

We are nydo: a well-funded, founder-led D2C label that is rethinking the premium sofa. We combine Italian-inspired designs, honest European craftsmanship, and uncompromising seating comfort — timeless furniture that lasts. Sold through a closely integrated online & offline experience. We act fast, think big, and scale across Europe.

Why ambitious people love nydo

1. Real responsibility from day 1. You join a small leadership team and take ownership of your results (not just tasks). Your work shapes product, ops, and growth, and you see impact in weeks, not years.
2. Pace & Scale. We are funded and ready to grow; fast decisions, big projects, and enough room to test boldly.
3. Premium Product & Clear Mission. We sell thoughtfully designed sofas: high-quality materials, long warranties, and service that turns customers into fans.
4. Learning close to the founders. Work directly with the founders and investors, present to stakeholders, and write the growth playbook with us.

Our values (how we work)

• Design: elegant, minimalist, precise.
• Comfort: the product promise — everything else is support.
• Ownership: we deliver, and we take responsibility.
• Curiosity & Speed: test, measure, learn, repeat.
• Hands-on: 80/20 thinking and active implementation.

Location

Frankfurt am Main, Germany

What you’ll own

• Store Leadership & Operations: Manage daily business, ensure processes, live efficiency and brand standards.
• Team Leadership & Coaching: Recruit, lead, and develop a high-performing sales team.
• Customer Excellence: Create a welcoming, inspiring in-store experience; advise every customer competently (products, materials, configurations) and assist with support inquiries.
• Visual Merchandising: Implement brand guidelines, manage seasonal and campaign-driven displays.
• Inventory & Stock Flow: Ensure stock levels, availability, and accuracy.
• Sales Performance: Increase revenue, conversion, and footfall through data-driven measures and on-floor leadership.
• Community & Local Marketing: Build local partnerships and awareness initiatives.

KPIs you’ll own

1. Store profitability, revenue, sales targets & AOV
2. Conversion rate & attachment/upsell rates
3. Customer satisfaction (NPS/CSAT)
4. Team productivity, engagement & retention
5. Inventory accuracy, shrinkage & operational compliance
6. Implementation of visual merchandising & brand standards.

Who you are

• German native speaker with a passion for retail & sales and a feel for future-oriented, hybrid customer experiences.
• You work confidently in English; we work internationally; regular communication with the central team takes place in English.
• Experienced leader in retail (ideally 5–7+ years) from premium/design segments (home, furniture, fashion, lifestyle or similar).
• You can confidently lead store operations and the team while ensuring a first-class customer experience.
• Data-driven decision-making: You use metrics to coach teams and optimize performance.
• You are a natural leader, build trust, set clear expectations, and celebrate successes.
• Calm in stressful moments, experience with fast-growing brands.
• Organized, process-oriented, hands-on, and proactive in operational solutions.

Nice to haves

• Experience in opening or scaling retail stores.
• Background in furniture, interior, or consulting in living/design.
• Experience with omnichannel tools & CRM.
• Experience with configurable / modular products.
• Experience in conducting small events or design workshops.

What we offer

1. A key role with high impact in a rapidly growing, design-driven brand; real influence on store performance, CX, and the development of our retail concept.
2. Direct exchange with the CEO and founder team on strategy, product, and growth.
3. Creative, international culture that values curiosity, ownership, and simplicity.
4. Competitive salary.
5. Hybrid work, flexible hours, and access to mentors.
6. The chance to actively shape the future of our retail team.